AMDA is responsible for representing the interests of motorcycle dealers across Australia.
AMDA is the national voice of motorcycle retailers. Representing dealers across all brands and segments, we support a vibrant and sustainable motorcycle industry through advocacy, market insights, and by promoting high standards of customer service and business operations.
AMDA’s mission is to advance the interests of motorcycle dealers across Australia. We champion fair policy, support professional development, and work to grow the motorcycle market by enhancing consumer confidence, improving regulatory frameworks, and ensuring the long-term viability of the retail motorcycle sector.
The motorcycle industry is evolving, influenced by shifting consumer trends, electrification, safety regulations, and urban mobility needs. AMDA ensures that dealers are informed, adaptable, and represented as these changes unfold—supporting a thriving industry that meets the needs of today’s riders and tomorrow’s market.
AMDA collaborates with motorcycle manufacturers, government, regulators, rider associations, insurers, and training providers. We engage across the sector to influence policy, drive innovation, and build strong relationships that benefit both dealers and the broader motorcycle community.
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